WhatsApp Business API

WhatsApp Business API is an application program interface that allows businesses to receive and answer UNLIMITED WhatsApp messages seamlessly. WhatsApp Business API allows you to send messages with clickable CTA & Quick Reply Buttons to make your messages highly actionable.

You can send and receive messages using a cloud-hosted version of the WhatsApp Business Platform. The Cloud API allows you to implement WhatsApp Business APIs without the hassle of hosting on your own servers and also allows you to more easily scale your business messaging.

Since WhatsApp Business API is only an interface, it needs a separate CRM to engage with the customers. This means to use all the features provided with WhatsApp API, businesses need to have a dashboard provided by WhatsApp Business Solutions Providers like Vision Digital Services.

With a customer base of over 2 billion people across the globe, WhatsApp is the most popular messaging application. It is a smart business decision to leverage the app for customer engagement and connecting with them on their favourite channel.

Key Features of WhatsApp Business API
● Integrations with tools like CRM, analytics, and third-party apps
● Green Tick, verified WhatsApp Business profile
● Messages Broadcast for bulk notifications
● No app or interface, use via BSPs or CRM
● WhatsApp Chatbot & interactive messages support
● Multi-agent access for customer support

WhatsApp Business API is an application program interface that allows businesses to receive and answer unlimited WhatsApp messages seamlessly. WhatsApp Business API allows you to send messages with clickable CTA & Quick Reply Buttons to make your messages highly actionable.

Some FAQ’s and Answers for your ready reference.

While WhatsApp Business is tailored for small businesses & individual owners, WhatsApp API is built for medium to large businesses with large message volumes.
No, WhatsApp Business API isn’t Free. Only Procurement of WhatsApp Business API is free if you choose Vision Digital as your WhatsApp partner.
WhatsApp Business accounts can send a bulk message to up to 800 recipients per day. This means you can also send two bulk messages to audiences of 400 users, or however you want to divide it.
By subscribing to WhatsApp Business Premium, you can connect up to 10 devices so you and your team can handle customer inquiries more quickly. You can even assign chats to specific agents.
Currently, we do not offer an API to check if a user’s phone number is WhatsApp enabled. WhatsApp requires businesses to collect an active user opt-in to message them via WhatsApp. This should serve as knowledge that the user has WhatsApp installed on his/her phone.
WhatsApp business chatbots run over the WhatsApp Business API to intelligently engage with your customers, employees, students, and other types of users, without any need for human intervention.
We ban accounts if we believe the account activity violates our Terms of Service, for example if it involves spam, scams or if it puts WhatsApp users’ safety at risk. If you think your account was banned by mistake, please email us or tap request a review in the app and we’ll look into your case.
A chat API is an application program interface that provides access to a back-end chat service & server infrastructure with the stability and broad features required to easily embed real-time chat inside of your app at a scale suited to your needs from an intimate conversation to a very large chat group.
What does this mean? It simply means that WhatsApp’s API itself is not a texting application but rather a programming interface that allows you to register contacts, receive WhatsApp messages and respond to them using your own interface that is built by an internal team of developers or by a third-party provider
Essentially, this process takes up three steps:
  1. Filling a form of your WhatsApp Business API provider.
  2. Approve the request of your WhatsApp Business API provider.
  3. And verify your business on Facebook Business Manager.
  • Skyrocket your Business’ reach with WhatsApp.
  • Build a strong Brand Identity.
  • Sell like crazy by sending Messages with Clickable Buttons.
  • Provide Unmatched Customer Support.
  • Connect with Customers Globally.
  • Guarantee safety of User’s Privacy with end-to-end Encryption.
  • Send personalized communication to customers.
For starters, WhatsApp Business API is not free. You need to apply for an API account through one of WhatsApp’s designated business partners, and then go through an approval process. Every time a customer sends a message to your WhatsApp inbox, WhatsApp API has a messaging window that gets activated.
To maintain security, limit data retention, and protect the privacy of our users, WhatsApp accounts are generally deleted after 120 days of inactivity. Inactivity means the user hasn’t connected to WhatsApp. An internet connection is required for an account to be active.
You’ll need two things to send a WhatsApp bulk message using WhatsApp API: a WhatsApp API account and Business Messaging Software. With WhatsApp APIs, you can also enable a WhatsApp Chatbot on your business number that’ll help you automate your sales and customer support.